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Choosing the right luggage involves taking a number of factors into consideration like size, style and weight. But when it comes to color, it’s advised you steer clear of the standard black bag that most people travel with. RELATED: Don’t Ever Travel With This Kind of Bag


According to The Guardian, back in the summer of 2022, when airlines were losing passenger luggage left and right, Stefan Schulte, the head of Frankfurt Airport said “the predominance of black suitcases has contributed to the difficulties faced by airlines and baggage handlers in recent weeks, because it was ‘hard to distinguish them from each other’.”

The article goes on to say: “Schulte told German media his advice to passengers was to wherever possible bring hand luggage only, and failing that to use suitcases that would be easier to identify.”

While airlines are no longer losing checked bags with the same kind of post-pandemic frequency, it’s still advisable to avoid black bags. A unique, colorful bag is easier to identify on the baggage carousel, it’s easier to describe if it does get lost and it’s less likely to get stolen because it stands out.


For this reason, my husband and I have started traveling with ROAM luggage, like the suitcases pictured above, which I designed myself. We were introduced to the brand by their marketing team when they offered us the opportunity to test-drive their unique, fully customizable bags.


We loved them immediately. What’s not to love? We were able to design our own bags and now we never travel without them. The cool thing about ROAM luggage is that you can choose the colors for virtually every element of the bag (down to the zipper, the trim, the lining, the wheels, etc) and the result is a totally personalized piece of luggage. Read my full ROAM luggage review here.

However, these bags are pricey. But if you’re interested in trying them out for yourself, now is the time.

ROAM is currently offering many of their already-designed bags, from carry-on luggage to their large, expandable check-in suitcases, at deeply discounted prices. Many of the bags are as much as 50% off and are on sale until new designs arrive on February 20.

Here are some of my favorite designs that are on sale:

Carry-On Expandable Suitcase


Large Check-In Expandable Suitcase

The sale is on while supplies last until February 20. And the discounted bags still come with complimentary monogramming, free ground shipping and ROAM’s lifetime guarantee. If you’d rather design your own luggage, use this link to get $50 off your purchase.

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