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Want to know how to travel in style, just like the pros? We check in with frequent fliers to find out how often they fly, their favorite destinations and what they never leave home without.

Rui Bom
Rui Bom

Name: Rui Bom

Occupation: Homeless entrepreneur at

Hometown: Lisbon

Residence: Brazil, Portugal, China, Philippines, Indonesia

College: ISCTE Lisbon

College major: Business Administration


Twitter: @30kdotcom


Short bio: After seven years working for what many consider the best marketing company in the world (Unilever) managing $150MM+ brands both in Europe and in China, I felt it was time to embrace the ultimate adrenaline-pumping challenge—start-ups—and so I decided to co-found 30K back in 2012. It’s been an amazing experience that has also allowed me to continue exploring one of my dreams: traveling while working. Since then I’ve lived in Germany, Philippines, Indonesia, and Brazil and I’m really looking forward to what’s coming up next.

How often do you fly? At least twice a month.

How many countries have you been to? Don’t keep track but at least 40.

How many continents have you been to? All of them except for Antarctica.

Earliest travel memory: Summer holidays in the south of Spain, where all the drunken Brits and Germans go

Favorite American city: Chicago.

Favorite international city: Tokyo.

I have no desire to go to: The moon.

Friendliest people in the world: The Philippines.

Country with the meanest immigration officers: USA (I was going to say China but think US is actually worse).

Favorite World Heritage Site: Great Wall of China.

Favorite airline: All Nippon Airways (don’t think you can beat the service levels of Japanese airlines).

Favorite aircraft type: A380.

Aisle or window: The whole row for myself (aka Entrepreneur class).

Favorite airport lounge: Istanbul Turkish Airlines lounge.

Favorite U.S. airport: JFK.

Favorite international airport: Singapore.

Favorite hotel: Ritz-Carlton Sanya (China).

Favorite island: Malcapuya Island in the Philippines.

Favorite beach: Malcapuya Island.

Favorite fancy restaurant: Not sure I can call it fancy but Sushi Zanmai in Tokyo (best sushi place ever, right by the Tsukiji fish market).

Favorite bar: Rock Bar (Bali).

Favorite fruit: Avocado.

Favorite food: Anything Japanese (except for shabu shabu).

Least favorite food: Shabu shabu. How can someone stand so much boiled stuff?

Drink of choice (in the air and on the ground): Water.

Favorite travel movie(s): Into the Wild (amazing soundtrack by Eddie Vedder).

Favorite travel show(s): Anthony Bourdain’s No Reservations.

Right now I am reading: An amazing (and disturbing) post on artificial intelligence and the future of the human race (apparently this is the only blog Elon Musk reads).

Favorite travel website(s)—besides, of course! of course

5 things you bring on a plane: Podcasts to listen to, earphones, earplugs, sleeping mask, and a jacket (damn air conditioning).

What do you always seem to forget? Medication in case necessary.

What do you like least about travel? Packing, security checks and immigration.

What do you want your loved one to buy you from an airport Duty Free store? The latest gadget (have you seen this one?).

Favorite travel app(s): Google Maps (did I mention already how awful my sense of direction is? Pretty accurate description of how I feel.

Most embarrassing travel moment: Missing an important flight not realizing Apr 15th 00:15 was actually 16 minutes after 11:59 pm on Apr 14th and not on Apr 16th.

I’m embarrassed I haven’t been to: To a lot of places part of my own (small) country—Portugal.

Worst travel moment: Eating a bunch of wasabi during my first visit to Japan. See what happens when you attempt something as crazy as that.

What’s your dream destination? Namibia for a safari trip.

Best travel tip: How to pack like a pro.

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