"How Six Women Executives Steer the Cruise Industry Today" by Cindy Bertram

Last week at SeaTrade in Miami, I met Cindy Bertram, author of “How Six Women Executives Steer the Cruise Industry Today.” Here’s the deal, per Amazon:

“With the fast paced growth of the cruise industry, from ocean to river cruising along with destinations and more options, another part of the growth has been the addition of women executives leading cruise lines themselves. Today there are numerous women cruise line presidents and vice presidents, as well as one woman who’s actually a Brand Chairman, and another woman who is a co-founder and co-owner. These women have worked hard in their respective careers, successfully balancing their personal lives with work, have overcome challenges, and have continued to grow themselves, professionally and personally. These women lead by example, are real human beings, truly care about the people within the cruise line they lead, and are passionate about the cruise industry.

“In How Six Women Executives Steer the Cruise Industry Today, these cruise women executives share their stories with personal touches. All of these women have different stories on how they first got into the travel and cruise industry. After struggling to find a job after graduating from college, one of these women said she separately reached out to a start-up cruise line where she got a job answering phones and taking bookings. Another worked as a ‘Girl Friday’ for a travel agency. Another fun story? One of these women wanted to be a flight attendant, but didn’t meet the required height requirements, so she got a job at a travel agency. These women have successfully balanced out running these cruise lines while also having families. One of these cruise line presidents jokingly mentioned that when one of her daughters was two years old, she knew the difference between a ship and a boat!

“These extraordinary women leaders steering the cruise industry today include Diane Moore, President, Paul Gauguin Cruises; Ellen Bettridge, President & CEO of Uniworld Boutique River Cruise Collection®; Edie Rodriguez, Americas Brand Chairman and Corporate Special Advisor, PONANT; Jan Swartz, Group President, Princess Cruises® and Carnival Australia; Kristin Karst, Executive Vice President and Co-Owner, AmaWaterways™; and Christine Duffy, President of Carnival Cruise Line®. Most of these women executives had men as mentors as they moved up in their careers.

“Another charismatic woman leader who has mentored both men and women, sharing her positive impact is Sister Jean, Team Chaplain, Chicago’s Loyola University Ramblers – they made it into the 2018 NCAA Final Four. As far as her words of wisdom, Sister Jean says that when it comes to achieving goals and never giving up, ‘It’s really about people. And it goes back to the core of three important things – worship, work hard, and win.’ Her insights add more to what makes a great leader with her own personal stories.

“These women lead by example, and they are an inspiration to the world. Their wonderful stories can be found in How Six Women Executives Steer the Cruise Industry Today.”

Grab it: Grab “How Six Women Executives Steer the Cruise Industry Today” by Cindy Bertram on Amazon for $9.99.


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