If you asked me pre-pandemic what my favorite city in the world was, I would have said, “I don’t have one but my top four are Los Angeles, New York, Sydney and Hong Kong.” Obviously, the pandemic wreaked havoc on every city but none greater than those in China, with their strict zero covid policies. RELATED: 12 Things in Travel You Need to Know Today

Unfortunately, Hong Kong tourism took arguably the biggest hit and now they’re trying to change their image with a new advertising campaign called “Hello Hong Kong.”

According to Dr. Pang Yiu-kai, Chairman of the Hong Kong Tourism Board (HKTB): “Hong Kong is back on the map for global travelers, with more excitement to offer than ever before. We are extending a big welcome to the world through the ‘Hello Hong Kong’ campaign, inviting friends to return to one of the world’s greatest tourism destinations. I am confident that Hong Kong’s vibrant east-meets-west culture, together with our iconic and brand-new attractions and immersive experiences, will attract travelers back for an epic, unforgettable journey.”

Only time will tell if China is serious about “welcoming visitors from all around the world once again with open arms and open doors.” But it’s a good start with the launch of “Hello Hong Kong.” That’s because they’re sending 500,000 air tickets, as well as city-wide offers including visitor vouchers called “Hong Kong Goodies,” to entice travelers to come to experience the destination’s diverse appeal.

Mr. Jack So, Chairman of Airport Authority Hong Kong said: “These tickets were bought at the worst time of the pandemic, showing our confidence in the future of Hong Kong’s aviation industry. The campaign will generate a multiplier effect on boosting air traffic and enormous publicity for Hong Kong. Since the relaxation of travel restrictions and quarantine requirements for inbound travelers last year, passenger traffic at the airport (HKIA) has started to pick up, especially in the last quarter. We also had a good start to 2023 with the resumption of normal travel with the Mainland. HKIA has always been a major international aviation hub and we are confident that passenger traffic will continue to rise.”

Welcoming Global Travelers with An Unprecedented Giveaway
To entice globetrotters to embark on a long-awaited visit to Hong Kong, 500,000 air tickets will be given away by the Airport Authority Hong Kong to different markets in phases, through three home-based carriers namely, Cathay Pacific Airways, Hong Kong Express and Hong Kong Airlines, starting from March. In the United States and Canada, Cathay Pacific will be offering a limited number of discounted round-trip tickets to Hong Kong starting from May onwards. For the latest updates and details on the participating airlines, please visit: https://wow.hongkongairport.com/tickets.

According to a pop-up on the website: “The ticket will be given away by different type of activities such as lucky draw, first-come-first-served, or “Buy 1 or more – Get 1 Free”, as arranged by the participating airlines depending on airlines’ plan and local regulations. Further details will be provided by the respective airlines on their websites when launching the ticket giveaway activities.”

For now, you just have to hang back and wait until May for more information.


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