Life in HEL (lifeinhel)
This is the first time I’m featuring an Instagram account that only has a few pics. It’s a new account, and it should be pretty interesting to follow but only time will tell. It’s part of a clever campaign by the Helsinki airport that certainly should get some press next week. The airport has hired a Chinese influencer named Ryan Zhu to live in a little cabin inside Helsinki airport for 30 days. The hashtag is #LIFEINHEL and it all begins on October 10th. A little more on the idea, as explained on lifeinhel.tv.
“So why would someone move to an airport?”
For money, of course, but Helsinki airport wants to prove that it’s the best airport in the world and the fastest connection between Asia and Europe.
“World’s longest layover”
#LIFEINHEL is a mix of reality TV, game shows and social media. Ryan will go through daily challenges and get familiar with the Finnish way of life. Ryan’s adventure will be broadcasted on social media on a daily basis including on Instagram.