Here’s a brilliant marketing campaign from a Kentucky whiskey company. Maker’s Mark is putting $50,000 towards paying for people’s checked baggage fee. No alcohol purchase is necessary, but you do have to be 21 and have a U.S. driver’s license.

The promotion ends December 31, 2021 and there’s a limit of one (1) entry per person. Participants need to take a photo of their baggage fee receipt and upload it to along with a copy of their driver’s license (just be sure to blur out the driver’s license number).

$50,000 doesn’t buy companies a lot of advertising so a promotion like this is money well spent. Maker’s Mark hashtag for this promo is #WhiskyFlights and their tagline is: Sharing Maker’s Mark® with loved ones this holiday shouldn’t come with extra baggage. Let the grandson of our founders, Rob Samuels, lend a hand by giving you a chance to have the cost of your checked luggage reimbursed via electronic gift card.

Please leave a comment below if they reimbursed your baggage fee.

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