What does a typical spring break traveler look like? As the leader in data management, analysis and acquisition, BlueKai has pulled together an insightful infographic that segments certain groups that are most likely leaving winter behind and packing their bags for sun-filled destinations.
For example, they found that folks who are in-market for travel to Mexico and Miami are most likely to be spring break travelers, while graduate students and fitness enthusiasts are very likely and voters, visa card holders and Blackberry users fall into the likely category.
With spring break just around the corner, here’s some food for thought.
Great info-graphic! I was surprised to see that almost half of the North Eastern travelers were headed to Florida. Especially since they spend the most.