A JohnnyJet.com reader sent me a YouTube link to this 40-minute video called “How JetBlue Does It” (above). When I saw how long it was I almost didn’t watch it, but in the end I found it fascinating. If you’re into aviation or the travel field, you probably will, too.
The video was recorded on February 14, 2017, but published last week (April 25). It’s part of the Hoover Institution’s Uncommon Knowledge series, hosted by Peter M. Robinson, a research fellow at the Hoover Institution. In this episode, Robinson speaks with JetBlue CEO Robin Hayes and Joel C. Peterson, the airline’s Chairman of the Board. It’s an interesting look at how JetBlue has remained successful despite all the regulations, competition and pitfalls of running an airline.
From the Hoover Institution page: “They discuss how JetBlue has become synonymous with innovation and its decision to bring JetBlue’s investment arm to the Silicon Valley to further integrate disruptive technology into their airline [see our app of the week]. JetBlue, which wants to use technology to improve customer relations and track equipment, has invested in FLYR to study how the pricing method can be disruptive and thus improve ticketing.
JetBlue’s keys to success and longevity are a great culture, innovation, great products, and maintaining cost advantages. JetBlue seeks to create a culture in which all employees are empowered to improve customers’ experiences, from the time they check-in to the time they pick up their bags.”