Thank you to Bluey’s World for hosting our visit so I could write this detailed review of our experience.
If you have little kids in your life, then no doubt you know all about Bluey. Bluey is an Australian animated series about Blue Heeler dogs that you probably don’t need me to tell you has taken the world by storm. My wife and I would still watch this show even if we didn’t have kids because it makes us laugh and cry. And now, Disney has announced that a Bluey Movie is in development, scheduled for release in 2027.
Each episode is about seven minutes long and below is one of our family’s favorites, an episode we’ve watched multiple times together.
Back in 2023, we were invited to a media preview of the Bluey X CAMP interactive experience at Camp in Century City in Los Angeles. My kids loved it and it was really well done.
When we learned that Bluey’s World was opening in the creator’s hometown of Brisbane a couple of weeks after we would be arriving Down Under, we decided to make the journey (just a one-hour flight) north from Sydney to check it out. Check out our trip report about our flight from Sydney to Brisbane on Qantas.
While we were planning our trip to Australia, Bluey’s World hadn’t yet opened so we really didn’t know what to expect. And even after it had opened, we still didn’t know much because no photos or videos are permitted inside. We originally thought it was going to be an amusement park like Legoland in Southern California but it’s more like the Bluey experience at Camp but much, much bigger.
Bluey’s World is located along the Brisbane River in Hamilton, which is where the cruise ships used to dock. Visitors need to book a scheduled time slot, just like at the Bluey experience at CAMP. The entrance was a little tricky to find so give yourself an extra 10 minutes so you don’t miss your time slot. Yes, I’m speaking from experience! We arrived a few minutes late and missed our spot but they kindly let us go in with the next group.
Upon arrival, everyone gets to choose ears to wear (Bluey, Bingo, Chili or Bandit). Of course, I chose Bandit and my wife did too, since they matched her outfit better. Our kids initially chose Chili ears but my son changed his mind and opted for Bluey and of course, my daughter followed suit.
The kids were so excited, they were jumping up and down in line. A fairy came out and interacted with a group of about 10 kids, then escorted them inside. She nicknamed the kids ‘Salad Dodgers’, which was hilarious and called them Salad Dodgers for the duration of the tour. Inside, a gnome was ‘brought to life’ and he was their tour guide for the next 40 minutes.
No photos are permitted inside, only at the entrance and at the end. A staff member explained that there were a few reasons for the no photos rule: One had to do with copyright issues but it also has to do with child safety and allowing parents to spend more in-the-moment, quality time with their kids instead of constantly being on their phones. I think the creators also want to maintain the magic and preserve the immersive experience so that the kids can just focus on play.
There are different rooms set up and visitors get to explore the Heeler home, going through the living room, cubby, bedroom (where they had a dance party), then the playroom, where they ran around and played keepy uppie. The tour ended in an indoor playground inspired by Bluey’s Brisbane neighborhood.
There they had Alfie’s gift shop and my kids might’ve been the only ones that didn’t buy anything. They gave their best effort but our bags were full.
There are multiple places to get food, drinks and ice cream for your hungry little Salad Dodgers.
Visitors get their photo taken at the beginning …
… and again at the end at the Bluey and Bingo meet and greet. It costs $20 AUD ($13 USD) for all photos, which is a fair deal.
Bluey’s World is open until September 14, 2025 and costs $65 AUD (about $40 USD) during peak hours. Otherwise, it’s $49 AUD (about $30 USD). Ticket prices vary slightly depending on the date and session time. Reservations are required but you can get last minute tickets if they’re available at the information booth.
Below is a quick video of our experience, featuring the beginning and the end since photos and videos aren’t allowed inside:
@nataliediscala Come take a sneak peek inside the recently opened Bluey’s World in Brisbane, Australia! The guided tour takes visitors through gorgeous sets that recreate @Bluey’s house in vibrant color and detail. No photos are permitted inside, only at the entrance and the playground at the end, but our kids LOVED this immersive experience! #bluey #blueysworld #blueytok ♬ Bluey Theme Tune – Extended – Bluey
Eat Street
Chances are, everyone’s worked up an appetite after their visit to Bluey’s World and fortunately, if you’re visiting on a weekend, you don’t have to go far to find plenty of food options and entertainment. Eat Street is just a short walk away and is open Friday and Saturday, 4pm-10pm and Sundays, 4pm to 9pm.
The food stalls were built using 180 repurposed recycled shipping containers and there are over 70 traders, including five themed bars, eclectic shops and micro restaurants offering delicious dishes and tasty treats from six continents. The cost is $6 AUD per person to enter and cash is not accepted.
We tried the Mexican food, which was delicious and there are plenty of dessert options that you just have to try.
There are also fun art installations like these pictured above.
There’s also live music to enjoy while you eat. We could tell that many of the patrons had walked across from Bluey’s World because just like us, they were still wearing their ears.
All in all, Bluey’s World was a super fun, immersive and interactive family-friendly experience that was made even more enjoyable because of the sheer joy it brought our children.
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