The results of Allianz Global Assistance‘s fourth-annual survey are in, and guess what? Americans are on the whole less likely than last year to use sharing economy services. Last year, 50% of those polled called themselves likely to the likes of Uber, Lyft and Airbnb. This year, that number fell to 47%. The drop came despite a rise in the percentage of people identifying as familiar with the sharing economy (83%, up from 78% last year).
“This is the first time we’ve seen intent to use sharing economy services decline, particularly among millennials, which is surprising as they led its early adoption,” said Daniel Durazo, director of communications at Allianz Global Assistance. “Millennials appreciate the value and authentic local experiences that are offered by sharing economy services, while they also like the product and overall experience offered by traditional services. Travel suppliers vying for the millennial market this year should capitalize on their strengths and try to shore up their weaknesses.”
Diving in further, the Allianz survey asked people whether sharing economy services or traditional services (or both equally) offered: a better quality product, a more authentic local experience, a better value for money, a better booking experience, and better customer support when things go wrong. On all the points except for customer support, the number of people who preferred sharing economy services fell. The full results:
Disclaimer: Johnny Jet works as an ambassador for Allianz Global Assistance (AGA Service Company) and receives financial compensation.
For more information about Allianz Global, visit AllianzTravelInsurance.com.