Everyone has had the experience of being slightly disappointed in the food selections offered for in-flight meals. American Airlines now has the answer. Premium class customers have the option of selecting their meals before they even get on the plane.
The first airline to offer such a service, American invites flyers in first and business class to choose from several meal options after booking up until 24 hours before their flight. And while this new service is only available on select routes at this time (JFK to LAX, and DFW to LaGuardia), they plan on expanding the program in the coming months. Because consumers are demanding more and more choice in their travel, competitors are sure to close behind. Be one of the first to try it and let us know what you think!
“Our entrée reservations program is another example of our desire to personalize the travel experience for our customers in our premium cabin,” said Rob Friedman, American’s Vice President of Marketing. “We are sharply focused on investing in innovative products and new technologies as part of our continued effort to provide industry-leading experiences as we build the new American.”
On Nov. 15, the entrée reservations program will also be available on all flights between JFK and San Francisco International Airport (SFO), as well as flights between Chicago O’Hare (ORD) and LAX; ORD and LGA; and DFW and LAX. In addition, American plans to expand the program to all domestic flights by the first quarter of 2013 and to all international flights by the second quarter of 2013.
Once a flight is ticketed, premium class customers can simply go to AA.com between 30 days and 24 hours prior to the flight’s departure to make their selection via the “View Reservation” page. There customers can click on “Entrée Reservations” to enter the “Entrée Reservations” portal. On this portal, the customer first chooses their eligible flight segment and then selects the desired entrée for that segment. To provide added flexibility, customers have the option to select, change or view their entrée reservations within the 30 days to 24 hours prior to departure.
In 1988, American became the first airline to enlist the expertise of some of the most prominent and well-respected chefs in the United States to help enhance the direction of its inflight food service. Today, using expert knowledge from members of the American culinary team including Chef Marcus Samuelsson and Chef Richard Sandoval, the airline continues to create culinary options that appeal to a wide array of palates and personal preferences.
In an effort to offer new and different options to customers, American recently added new breakfast and lunch offerings to the inflight menus.