Travel in 2026 is shaping up to be different from anything we’ve seen in recent years. According to Going’s 2026 State of Travel & Flight Deals report, the way people choose destinations is now strongly influenced by viral trends and social media, while travelers themselves are becoming more selective about how and where they spend their time. If you’re planning your trips for next year, knowing these patterns can help you save money, avoid crowds, and get the most out of every journey.
One of the biggest takeaways from Going’s report is the rise of “trendification.” Social media, pop culture, and online algorithms are increasingly shaping travel decisions. When a destination goes viral, flights often become more available and temporarily cheaper. But locals and other travelers soon drive up the cost of hotels, restaurants, and experiences. The savvy traveler in 2026 will know the trends but won’t let them dictate every choice. Instead, they’ll balance viral destinations with hidden gems that deliver value and authenticity.
Another shift is the move toward fewer but more meaningful trips. The era of constant short getaways is cooling, with international trips per traveler dropping below two for the first time since 2023. People are choosing a “one big trip” over multiple smaller ones, putting more emphasis on quality and experience. Safety and political concerns are also becoming more prominent, influencing 2026 travel decisions more than in previous years.
Gen Z travelers stand out as a generation willing to explore farther and spend smarter. Even on tighter budgets, nearly half took more trips than planned in 2025, with interests extending beyond traditional hotspots to Asia, South America, Central America, Australia, New Zealand and the Middle East. Cultural and immersive experiences are high on their priority list, showing that meaningful travel is not only about ticking boxes but creating memorable adventures.
Premium travel continues to boom, with more travelers investing in upgraded cabins, better accommodations, and unique destination experiences. At the same time, airline reward programs are slowly losing value, so using points now could provide better value before costs increase further.
For those hunting cheap flights, the good news is airfare remains relatively affordable. Strategic planning can save travelers up to 40 percent on tickets and Going’s full “Where to Go in 2026” list highlights destinations likely to offer the best deals thanks to new routes, expanded long-haul services, and evolving visa policies.
In short, 2026 is the year to plan intentionally, watch viral trends, invest in quality experiences and take advantage of airfare deals while they last. Whether you’re chasing the next trending hotspot or seeking a cultural escape, the key is balance: enjoy the moment without letting trends control your journey.
Read Going’s full 2026 State of Travel & Flight Deals report here.
